As the name suggests, Virtual Assistants are virtual, so why shouldn’t UK business owners work with a Philippines-based Virtual assistant? Afterall, the cost can be hugely different from working with a UK-based VA, can’t it?
If you have ever trawled work boards looking for work as a VA, you may have seen Filipina VAs offer their services from as little as $3/£2.44 an hour. You may have even been challenged by a potential client saying they would love to work with you, but they have found a VA from the Philippines who can do it at a fraction of the cost.
So, how can UK-based Virtual Assistants respond to these comments and demonstrate their value (and sadly, in some cases, justify their hourly rate)?
It is important to first understand why many people from the Philippines choose to work as VAs.
English is one of the official languages taught in schools and the country is the third-largest English-speaking country in the world (amazing, right?). The Philippines have a history combining Asian, European, and American influences.
The cost of living in the Philippines is much lower than in the UK, which is one of the reasons they can offer these rates. As such, a VA working in the Philippines can earn more than the national average salary making the role appealing to many.
While these factors make the Philippines a popular place for outsourcing VA services, UK businesses must carefully consider the challenges of working with overseas VAs.
Time difference: The Philippines are 7 hours ahead of BST, meaning their key working time may well be when we are all tucked up in bed!
Culture differences: Both the UK and the Philippines have their own unique cultures. Understandably, this may cause challenges within a working relationship. For example, it can be useful when a VA has the confidence to question their client or raise concerns - this may be more of a hesitation with an overseas VA.
Language barriers: Even though English is commonly used within the country you will find that levels of understanding can vary. As the overseas VAs are potentially representing a UK-based business with their work, this is worth careful consideration. If the VA is client-facing, consider what level of language grasps is needed - for instance, being able to write in British English and confidently use colloquialisms may be a required skill for content creation.
Internet and power outages: Due to the country's infrastructure, it is not uncommon for the Philippines to experience internet and/or electricity outages that can last minutes, hours, or days. Severe weather conditions and earthquakes can also affect power supplies across the country.
GDPR: Although the Philippines does have a data privacy law (The Republic Act 10173 or DPA) it is significantly different from GDPR. Ensuring compliance with UK regulations may require additional work when outsourcing to the Philippines.
Insurance: Some business insurance policies may have limitations on working with contractors based overseas, so it’s essential for companies to verify their coverage before hiring an international VA.
Although companies may successfully work with Philippines-based Virtual assistants, it is important to recognise your worth and value, and not let overseas pricing knock your confidence! After all, both Primark and Armani have customers.
As a UK-based Virtual Assistant, you bring a whole heap of advantages:
Familiarity with UK business culture: You understand the nuances of British communication, expectations, and working styles. This cultural alignment can significantly enhance collaboration and client satisfaction.
Knowledge of UK laws and regulations: From GDPR to industry-specific compliance, you’re naturally immersed in UK regulations, making you a safer and more informed choice for businesses.
Localised expertise: Having direct experience with UK industries, tools, and software, you can provide tailored support that overseas VAs may not be able to match.
Reliability and accessibility: Working in the same time zone ensures smoother communication, faster responses, and real-time collaboration.
Supporting the UK economy: By choosing a UK-based VA, businesses contribute to the local economy, fostering growth and opportunity within the community.
When faced with a client comparing your rates to those of a Filipino VA, focus on the bigger picture. While your rates will be higher, they reflect the value of the communication, expertise, and reliability you bring to the table. Many businesses find that the additional cost is offset by increased efficiency, fewer misunderstandings, and enhanced compliance with UK laws.
The success of a Virtual Assistant isn’t determined solely by cost but by the quality of service they provide. As a UK-based VA, you can deliver high-quality, culturally aligned, and legally compliant support to UK businesses.
Never underestimate the value you bring as a UK-based Virtual Assistant. Your skills, knowledge, and local expertise are assets that make you the best choice for businesses seeking reliable and professional support.
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